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Project Name: Ultimate Comfort Ride +
Role: Design Manager/Mentor
Designers: Joe Lintl, Geeske Tamsiran & Jorne De Vries
The goals of this project were twofold. Firstly the team needed to solve the structural problem of making a lowstep bike with a huge hole in it for the integrated battery. secondly, this bike needed to be the most comfortable bike in the comfort bike market.
To achieve the first goal (appropriate structure) I guided the team to do not only extensive FEA analysis, but also to fabricate testable and ride-able prototypes very early in the process. Although that may seem like a very reasonable and normal part of the development process, the culture of the ECO office was not at all in line with that methodology when I arrived. Prototypes were made, failed, reworked and failed again. In the end we arrived at a remarkable frame that was both aesthetically pleasing and structurally robust.
That really is the challenge with all bicycle design. Unlike so many other consumer products that get a cosmetic skin, or nonstructural outer wrap, there is no such thing on a bicycle. The sculpture is the structure of a bicycle. For that reason, designers and engineers need an exceptionally strong relationship. The relationship between designer and engineer surpasses collaboration and becomes a true partnership. A good analogy might be that it is not so much a relay as a three legged race. Both the engineer and designer are dependent on one another for success, and when that relationship is strong you can easily see it in the final product.
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Project Name: TM 600+
Role: European Design Manager
This was a straightforward design exercise focused on updating the styling of the TM 600+. Although eBikes in the Netherlands started in the market as a product used by and marketed toward the elderly or infirm, they have outgrown that stigma. This product needed a fresher and sportier look to bring it in line with the many other sportive bikes that Trek Bicycles offers around the world.
Some simple head tube shaping and down tube sculpting combined with updated color and graphics were all that was required to take this bike in a more appropriate and sportive direction.
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Through the years, in addition to the Bicycle Design work I was asked to do, several Bontrager Component and accessory projects came across my desk. Here are some of the highlights.
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